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PRONOUNCED [ miz - ah - rel ]
Premium handmade New Zealand babywear.
Using natural and organic fibres and timeless styles to grow with your little one.
Created by a mother-daughter duo besotted with building better wardrobe options for their friends and family, misar-elle is a thoughtful alternative to fast fashion. As more brands scale their businesses, outsource production, and substitute quality for quantity, misar-elle is intent on keeping everything locally sourced and handmade in the New Zealand provinces.
Simple design and natural fabrics ensure that the pieces you invest in remain timeless and trendy for years - and possibly even generations - to come. Our first collection drops just in time for the summer climes.
Misar-elle is a baby wear brand with a focus on comfortable and multi-generational clothes.
Each product is made individually, quality controlled and packed by hand.
Natural & Breathable
Crafted from cotton and linen, lightweight and supple fabrics form the foundation of our easy-to-care for garments that are kind to baby's skin - and your routine.
Forgo fussy details in favour of functional flair for your little one. Think: shoulder fastenings, gentle gathered elastic, and accessible hems for swift changes on the go.