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PRONOUNCED [ miz - ah - rel ]

Premium handmade New Zealand babywear. 

Using natural and organic fibres and timeless styles to grow with your little one. 

Created by a mother-daughter duo besotted with building better wardrobe options for their friends and family, misar-elle is a thoughtful alternative to fast fashion. As more brands scale their businesses, outsource production, and substitute quality for quantity, misar-elle is intent on keeping everything locally sourced and handmade in the New Zealand provinces. 

​Simple design and natural fabrics ensure that the pieces you invest in remain timeless and trendy for years - and possibly even generations - to come.  Our first collection drops just in time for the summer climes.

Misar-elle is a baby wear brand with a focus on comfortable and multi-generational clothes. 

Each product is made individually, quality controlled and packed by hand.


Natural & Breathable

Crafted from cotton and linen, lightweight and supple fabrics form the foundation of our easy-to-care for garments that are kind to baby's skin - and your routine.

Everyday Details

Forgo fussy details in favour of functional flair for your little one. Think: shoulder fastenings, gentle gathered elastic, and accessible hems for swift changes on the go.